These are probably old news, but damn are these pics hilarious. I am not sure if these actually found their way on to billboards or magazine pages, but damn… Of course, I assume the fluid is perhaps crazy glue, because the girl is obviously repairing his zipper… But hey, you be the judge as these images for Puma advertisements certainly speak for themselves.

By the way, I found these images from Adland, which is a great site to peruse. It is full of pure hilarity.