Wednesday, June 4th, 2008 1:00 am by
jdmacor 
So, last night I gave birth (so to speak) to my new blog; a blog focused on life development. And to go along with the new theme, I thought it appropriate to give the site a new logo. It had to be simple and more mature, keeping in tune with the blog’s new feel. Have a look see at my process:
Inspiration
So, first things first, I needed a source of inspiration; in this case several. I perused the many logo sites out there, including Logo Pond, LogoSauce, and lo8os. But it turns out that I had the most help from an old friend, David Airey.
In an entry from about a month ago, he redesigned the logo for the famous blogging site, Dosh Dosh. I absolutely loved the logo. David has always been one of my favorite designers, but this one really did it for me. It was simple with a touch of cleverness and worked well with both dark and light backgrounds:
So I had some inspiration and a basic idea and color scheme for what I wanted. Now I needed to add my own touch and style.
The Logo Design
Now for the actual design of my logo, I wanted to incorporate several elements. First I wanted to make the design feel symmetrical; almost grid-like. Next, I chose to use the font Franklin Gothic, because of its symmetrical, but smooth appearance. And finally, I wanted to keep the “J” in a box or something along those lines, because that is kind of like my trademark.
When it came time to put the elements together, things just seemed to click. Although, I originally did have the square with the “J” attached to the “D”, but my girlfriend pointed out that it made it look like a coffee cup. I agreed, so I put a little space between the elements. By the end of all the tweaking, I had the logo you now see in use. Maybe in the future I may want to work in the coffee cup theme, but not yet…
What do you think of the new logo?
70 Responses to “ The Making Of My New Logo ”
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I think that the starting J is a good thing.
Why not use it as your favicon ??
This could be great when browsing on browser with tab.
Glad I could provide some inspiration, J David!
I agree with the commenter above. Why not incorporate the J as your favicon?
All the best.
Actually, I did make that the favicon, but it hasn’t shown up yet… Maybe I renamed it wrong. Thanks for pointing that out you two!
I have always believed that aesthetics of anything is highly subjective. In this case however, the change is certainly for the better as it is simpler and brighter, if that is the word to use for it.
Don’t know your old logo as I’m new here but I do like you current logo and the black and white retro feel of your site. I find it easy to read.
New logo looks nice
Looks nice. You should be a designer
yeh, the new one looks cool..
Yours is much better than the inspired one
oo nice, i’ll follow
I like it. Its simple uncluttered and retaining.
I do like the new logo. Retro and simple. Also, very strong and masculine in black & white.
Good review
Nice logo. Simple yet elegant
Great logo! I’ve spent waaaaay too much time trying develop great logos for my sites. Sometimes I think I forget that ‘content is king’!
A very clean looking logo, I like it. Smart suggestion using the “J” as your favicon. You were very smart to do the needed research before hand. Looks like it paid off.
Love the logo … gives the air or professionalism. I also agree with Steve on the use of J as your favicon. Well done.
simplicity and professional. That’s all I can say about your new logo.
Its clean and easy. Everybody try to achieve it nowadays
I made a new look on my site. Care to have a look.
The logo sure is smooth-looking. You’ve got the text looking quite lively and not like generic text. It also has area around it which has a gradient going.
Simple but nice and elegant.
I love your new logo. Great work!
I wish I was this handy with design.
PS How can I get that little cloud before the comment link on the blog? Is that Haloscan and Blog template?
Remarkable logo! It is simple and very professional! I like it
Your idea is useful for me!)
I love your new logo, neat and nice looking!
If only i could make logos like that
The logo it’s the hardest thing to make when you get your site together ! font, color , position…
Nice logo, I will probably make to myself same.
decent logo
Every logo represent the company face. I like your logo.
I am new here and did not see your previous logo. But this one looks really elegant. Black and white colors will always be in trend.
I don’t know what your old logo looked like, but I like this one. It’s simple and professional-looking. The colors send out a calm vibe (at least to me)…
Why dont you try to use a symbol for your logo instead of having text on it.
It’s a charming one. Good job!
It is simple but very mature and effective.
That is axactly the thing I really like.
White capital letters on a dark background always stand out and catch the eye. I think it looks great!
White capital letters on a dark background always stand out and catch the eye. I think it looks great!
yeah i agree.
simple but nice.
that is what I like too.
Hello. And Bye.
simple but nice.
What I find many sites doing wrong is making their logos heavy in an attempt to look ultra professional. In my opinion logos should be light weight and simple. Visitors come looking for content not for logo skills I believe
it looks nice one , but i didn’t see the previous one to compare them .
Its very professional in one way and in other cool looking.
Simply, stylish and beautiful!
It looks nice and simple and I see that it is already incorporated into the live website.
Your new logo has a magazine feel to it. Simple and high quality.
So what do I think of the logo? I think it rocks! It’s always a hard task to get the logo right, but I think you’ve done a great job!
…stylish and non glamour
Developed Good Logo, it will totally Loos Professional Logo and suits to your blog.
nice logo and non glamour. agree with cocacolya
wowwowo … what a nice logo ..
this is awesome dude ..
thanks for this informations, now i find something that i want to know..
thanks you..
Well, I wish I have the same inspiration-awakening capabilities such as your. Haven’t got any to put as my blog logo up till now
Nice logo.simply beautiful!
Simple and best logo. Good choice.
Sure i would love to give opinion for your logo, till now i seen your logo in Black and White and little bit gray color in log current logo also looks good professional log but i wanted to see some color in log which make more attractive.
Your new logo looks great David, I have so much trouble designing logos in Photoshop. Keep up the great work.
Your logo looks really nice. Simple, professional and good color combination logo.
I actually like the first logo looks more professional.
And I have a logo that I have invented. True, it looks very simple … but in my opinion, when it comes to the logo, then the simpler the better.
The new logo looks great and it looks just as professional ( if not more so ) than the original.
I really like the new logo. And it’s true about having to find an inspiration, especially if you’re just starting out
Looks great David, stick with your new one, It is very professional.
By the way David did you use Photoshop to make this image? Again it looks really good. Keep up the great work!
That DOSH DOSH logo is really awesome. You have some really creative skills.
I think you should go on with this logo. Development of new logo might effect your branding for a time being.
Great logo re-design, very simple but effective, I like it.
Looks great David, very nice logo.