Welcome to the Digital Hub of J David Macor, a financial professional in Dallas, TX.

The Making Of My New Logo


06.04.08 Posted in Design, My Designs by jdmacor

So, last night I gave birth (so to speak) to my new blog; a blog focused on life development. And to go along with the new theme, I thought it appropriate to give the site a new logo. It had to be simple and more mature, keeping in tune with the blog’s new feel. Have a look see at my process:

Inspiration

So, first things first, I needed a source of inspiration; in this case several. I perused the many logo sites out there, including Logo Pond, LogoSauce, and lo8os. But it turns out that I had the most help from an old friend, David Airey.

In an entry from about a month ago, he redesigned the logo for the famous blogging site, Dosh Dosh. I absolutely loved the logo. David has always been one of my favorite designers, but this one really did it for me. It was simple with a touch of cleverness and worked well with both dark and light backgrounds:

So I had some inspiration and a basic idea and color scheme for what I wanted. Now I needed to add my own touch and style.

The Logo Design

Now for the actual design of my logo, I wanted to incorporate several elements. First I wanted to make the design feel symmetrical; almost grid-like. Next, I chose to use the font Franklin Gothic, because of its symmetrical, but smooth appearance. And finally, I wanted to keep the “J” in a box or something along those lines, because that is kind of like my trademark.

When it came time to put the elements together, things just seemed to click. Although, I originally did have the square with the “J” attached to the “D”, but my girlfriend pointed out that it made it look like a coffee cup. I agreed, so I put a little space between the elements. By the end of all the tweaking, I had the logo you now see in use. Maybe in the future I may want to work in the coffee cup theme, but not yet…

What do you think of the new logo?



129 Responses to “The Making Of My New Logo”

  1. kelowna says:

    I too think that the starting J is a good thing.
    Why not use it as your favicon ??
    This could be great when browsing on browser with tab.

  2. MP3 tunes says:

    Using your Board made a new logo. It turned out great!

  3. That is a nice post with a good topic related nice info…………keep it up……..

  4. Matty says:

    I really like the new logo. Nice and simple yet works really well. Thank you for sharing.

  5. Your new logo has a simply quality that anyone would be impressed with.

  6. PS: I do highly recommend keeping this new logo, its very professional.

  7. MP3 tunes says:

    My logo is already beginning to recognize people.

  8. Great new logo, I think there are some noticeable improvements. Great website and blog – take care

  9. I am trying to look at your logo for some inspiration for a blog I’m working on.

  10. By the way David did you use Photoshop for your new logo?

  11. Slick logo. I like how you explain the process of creating. It definitely helps to look at the work of others for ideas and inspiration. Why do everything from scratch when others have already done it a thousand times?

  12. You’ve got the text looking quite lively and not like generic text. ..

  13. Very nice shoppingtiffany

  14. The logo looks nice, but why aren’t you using the new logo on this site? I’m confuzzled…

  15. The logo looks nice but why isn’t it on the website. I’m confuzzled…

  16. troll beads says:

    i like the white version of your logo design…looks professional

  17. troll beads says:

    I love the white version more than the black
    looks like a pro..
    2 thumbs up

  18. i like the black logo rather than white. it looks Sophisticated

  19. kevin says:

    thanks for sharing the informations , It is usefull, i like it!I hope you do better and better on your website,
    And popular more and more! ““

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